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Creativity challenge

Over half of Generation Z feel unprepared for the future, according to Adobe study

Posted by Hannah Vickers | January 24, 2017 | Secondary

New research from Adobe reveals the increasing importance of creativity and technology in shaping future student careers. The Adobe study, “Gen Z in the Classroom: Creating the Future,” found that just 52 percent of young people in the U.K. between the ages of 11 and 17 have a dream job in mind, with a staggering 70 percent of students and 75 percent of Gen Z teachers expressing a mutual desire to see an increased focus on driving more creativity in the classroom.

The overwhelming majority (77 percent of students and 87 percent of teachers) see creativity as essential to students’ future careers, while most of the students and teachers surveyed (92 percent and 82 percent respectively) think understanding technology is key to being prepared when they start their careers. 

Despite this, Gen Z students – who define themselves as smart, creative and hard-working – are nervous when they think about their future careers and over half (51 percent) feel unprepared., And it’s no wonder they feel this way - 96 percent of teachers believe Gen Z will work in careers that haven’t even been imagined yet.

To combat this, nearly two-thirds (60 percent) of teachers agree that more should be done to evolve the current teaching curriculum, with the majority (65 percent of students and 81 percent of teachers) believing the best method for learning and teaching is through a ‘doing or creating’ approach, involving practical, hands-on learning rather than just theoretical. 

“Gen Z students have all grown up in a tech-enabled and information-driven world,” said Tacy Trowbridge, Education Programs, Adobe. “Gen Z and their teachers agree that they learn best through doing and creating, and that the curriculum needs to evolve to let students explore their creative ideas and to prepare them for a rapidly changing world.”

“Adobe has always been committed to enabling creativity in the classroom, and programs such as Creative Cloud for Education bring the best in class creativity tools to schools. I am particularly thrilled to see how the introduction of Adobe Spark has helped even the youngest students tell stories with impact,” said Mala Sharma, VP & GM Creative Cloud Product, Marketing and Community.

The full findings from Adobe’s survey, Gen Z in the Classroom: Creating the Future, are available for download at http://www.adobeeducate.com/genz/global-education-genz 

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