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Digital Day returns for 2016

Digital agency trade body BIMA continues to battle UK digital skills shortage with annual Digital Day event

Posted by Rebecca Paddick | September 26, 2016 | Events

Now in its 4th year, the British Interactive Media Association (BIMA) is continuing to raise awareness of digital career opportunities with its annual flagship event, Digital Day.

The nationwide competition and initiative brings schools and the digital industry together to battle the UK’s digital skills gap.

Digital Day 2016 will take place on 15 November, in association with Tata Communications and Standard Life.

According to the UK Commission for Employment and Skills (UKCES), ‘the digital and creative sector is expected to need 1.2 million new workers between 2012 and 2022 to support growth and replace workers that leave the sector. There is a particular concern about the quantity of graduates needed by the digital sub-sector, which is expected to need more than half a million new highly skilled workers between 2012 and 2022’.

On BIMA’s Digital Day, students will take part in workshops to create new digital ideas and concepts in response to different challenges submitted by the sponsors. Each school will submit their top entry to be judged by a panel of industry experts and sponsors including Tata Communications and Standard Life. 

Last year’s Digital Day saw a team from Bournemouth School for Girls win Standard Life’s challenge for their money saving app concept ‘Squirrel’. Their prize was a tour to Channel 4 News where they even met the legend himself, Jon Snow.

Bridget Beale, Managing Director at BIMA, said: “BIMA’s Digital Day has been a huge success every year, and we’re proud that both the schools and our members engage with such enthusiasm. The kids love working on the digital briefs that our sponsors provide, and the competition element makes it even more exciting for them. Can’t wait to see the work this year!”

Schools can sign up, and receive more information, by submitting details at www.bimadday.org.uk

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