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Poptropica launches Poptropica Worlds

Reimagining of iconic kids Digital Play and Learning World goes live for web and mobile

Posted by Hannah Vickers | July 27, 2017 | Product news

StoryArc Media’s Poptropica has launched Poptropica Worlds, a reimagining of the interactive learning world that, for a decade, has engaged millions of kids 6-12 through fun, immersive storytelling.

Poptropica Worlds is available now to play for free, as a seamless experience between web and mobile. The announcement was made by Abhi Arya, President of StoryArc Media and Co-Founder and Partner of Sandbox & Co.

Created by Jeff Kinney, author of the Diary of a Wimpy Kid book series, Poptropica is about immersive and interactive storytelling. Poptropica Worlds stays true to these roots and takes Poptropica’s immersive narrative to the next level, providing users with enhanced game mechanics, greater customisability and new graphics. It also offers users a more robust and dynamic mobile experience and can be synced across web and mobile devices via the user’s Poptropica Cloud account. Players will be able to transfer their accounts from Poptropica to Poptropica Worlds to preserve their Poptropican character name and look. 

In Poptropica Worlds, every child gets to be the hero of their own adventure. Kids are empowered to explore a chain of story-based islands where they can battle monsters, solve mysteries and complete quests as their personalised Poptropican avatar that they create and build out.

Poptropica Worlds will launch with a new customisable Home Island; the Home Island will be an extension of the player’s avatar that reflects the adventures they choose within the game. Poptropica Worlds will also launch a new story island, Crisis Caverns, about a supervolcano that threatened to blow Poptropica sky high. Crisis Caverns is modelled after the supervolcano in Yellowstone National Park, and is focused on teaching geology concepts. Poptropica Worlds will add subsequent islands, mixing new islands with remastered islands from the classic Poptropica.

Poptropica Worlds is the result of a year’s worth of thought, creativity and execution from the most awesome game designers in the industry. We are super excited about what we are about to unveil, and we know both our current and future fans are going to love it - Jeff Kinney, author of the Diary of a Wimpy Kid book series

Jeff Kinney said: “It’s exciting to see a brand-new version of Poptropica for a new generation of kids. Quite a lot has changed since Poptropica launched in 2007. Back then, ‘mobile’ was barely a whisper. Poptropica has been rebuilt from the ground up, and millions of kids will spend countless hours enjoying the worlds we’ve created.”

“Since the Sandbox acquisition in late 2015, we at StoryArc have been hard at work conceptualising the most dynamic ways to enhance what is already one of the most popular and beloved digital experiences in all of children’s media,” added Arya. “Poptropica enjoys unrivalled brand equity with a huge, passionate and loyal user base. At the heart of everything we do, we have kids in mind. The challenge has been to build something even more amazing. Poptropica Worlds is the result of a year’s worth of thought, creativity and execution from the most awesome game designers in the industry. We are super excited about what we are about to unveil, and we know both our current and future fans are going to love it.”

Every month, millions of kids from around the world are entertained and informed by Poptropica's quests, stories and games. Poptropica cultivates a child’s knowledge and skills by sparking their natural curiosity and providing a high calibre informal education platform that allows kids to explore, play and have fun. By engaging with Poptropica, kids explore such learning fundamentals as literacy and problem solving as well as 21st Century skills and other subjects that are customisable to their interests. Poptropica is free to play, while monthly paid membership offers kids a deeper immersive experience. It will be available on the web,iOS and Android.

Poptropica has consistently sustained and grown its status as a platform leader and has continued to inspire repeat engagement from both its dedicated fans and those new to the platform. The Poptropica ecosystem now includes games, books and merchandise. The platform currently has over 2 million Monthly Active Users (MAUs). Poptropica was named one of Time Magazine's "50 Websites that Make the Web Great.”

The original Poptropica game will still be available to players. In fact, a membership to Poptropica gets kids premium access to both Poptropica and Poptropica Worlds platforms for 2017.

Poptropica is part of Sandbox & Co’s group of award-winning products, platforms and brands for millennial parents and their children. The group consists of Hopster, Tinybop, SuperAwesome, TeacherVision, FamilyEducation and more. Together, the group currently reaches over 20 million kids, parents and teachers worldwide every month, helping to drive the Education 2.0 revolution through interactivity, creativity, exploration and personalisation. 

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