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TeachPitch proves overseas demand for UK edtech offerings

UK education technology providers are looking outside the domestic market to gain new business, says Aldo de Pape

Posted by Rebecca Paddick | August 01, 2016 | Events

There are a vast amount of market dynamics at play, causing a boom in UK based edtech exporters who are leading the way globally. As investments in the edtech sector sores past $1 billion globally, many UK education technology providers are looking outside the domestic market to gain new business.

This boom has led to driving scale and innovation across a range of edtech areas. Economies of scale are lowering the cost of production and new methods of delivery (for example electronic books) are making edtech products & services more affordable for schools internationally. Put this alongside an increasingly tech savvy student, teacher and indeed parent population, and you have ‘the perfect storm’, or in this case, market conditions for a vibrant edtech economy.

The stats are reflecting this. A study by Edtech UK found that edtech is one of the fastest growing tech sectors in London, with over 200 edtech start-ups and SMEs based in the capital, and another 1000 across the UK. Indeed, London is among Europe’s leading start-up cities, ranking 6th in the Global Start-up Ecosystem Report. One source even went as far as to suggest that half of Europe’s quickest growing edtech start-ups are based in the capital city. 

One such example is TeachPitch, a cloud based platform that helps teachers and schools with the discovery and management of the best online learning resources. The website was founded by a former teacher who, constantly constrained for time and budget, struggled to find and manage the best and most relevant answers to his questions among the abundance of learning resources, platforms and content already available on the Internet.

TeachPitch has developed a teacher-curated library system accessible through a community technology. The platform allows the user to see, save, rate and share the most relevant digitally available educational resources while discovering the personal learning ideas and questions from other teachers from around the world. The solution is currently being consulted in over 125 countries and is being used daily by tens of thousands of teachers.

"Edtech is one of the fastest growing tech sectors in London, with over 200 edtech start-ups and SMEs based in the capital, and another 1000 across the UK"

As a solution the company sells ‘TeachPitch for Schools’, a digital repository technology that helps educational institutions to work with the best online learning resources in-house.

London based founder Aldo de Pape notes how he came to look outside the borders of the UK and now has an international footprint across several continents. One such success came from the Asian market; ‘very early on in our existence we noticed that we had a pull coming from the Chinese market. Our first Angel investor is from Hong Kong, we had very big newspapers and blogs from the region, like Sohu.com and People's Daily writing about us. On a customer level too, we noticed that international schools in China were interested in our product. We decided to further explore this interest which gradually led to us starting up operations there.’

According to de Pape ‘it has been fascinating to work with Chinese schools, investors and other partners to see how keen they are to work with our product and help us grow our company.’

Yet it hasn’t been an entirely easy ride in China, ‘the language is definitely a challenge, we are fortunate to have Chinese employees here in London that help us with this. You also have to spend a lot of time getting local endorsement for your company before starting operations.’ 

To help support the edtech industry grow, Aldo de Pape is joining Vipul Bhargava, Education Technology Lead at the Department of Internaitonal Trade, Tom Sapsted, DIT’s International Trade Adviser for London based edtech firms and Sophie Bailey, Founder of The Edtech Podcast in an exclusive webinar. This one-off event will discuss the types of edtech offerings that are in-demand overseas, the markets where UK providers should be focusing their attention and give unique insight into how TeachPitch broke into a new overseas market.

This exclusive webinar will take place on Wednesday, August 10th at 10:00 AM - 11:00 AM BST, with recording sent to those who can’t make it on the day. To register now for this complimentary event, or to be sent the recordings go to https://attendee.gotowebinar.com/register/6862420781060564482  

Aldo de Pape is Founder of TeachPitch

W: www.teachpitch.com

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