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UK edtech, domestic vs. global demand

By Tom Sapsted, International Trade Adviser, UK Trade & Investment

Posted by Rebecca Paddick | July 26, 2016 | Events

 Let me begin by throwing a few statistics out there:

  • Within the UK, schools spend over £900m each year on education technology
  • Gardner has suggested that global education technology sector spending was at $67.8bn in 2015 alone
  • According to the Education Foundation, Edtech is one of the fastest growing tech sectors in London; over 200 Edtech startups and SMEs are based in the city, with 1000 across the UK
  • The education technology sector makes up 4% of all digital companies, that is the same as Fintech

So what conclusions can be drawn from these statistics? Well first and foremost, London, and indeed the UK, has got a hugely impressive Edtech scene. Whether it be massive open online courses (MOOCs), corporate and e-learning offerings, augmented reality, networking tools, platforms to help those in education or other digital tools, the UK is leading the way. It is growing at a rate of knots. Yet, we can also glean a few other conclusions from these statistics. It is interesting to see that the UK market is worth over £900m. On first glance this is striking. Yet if we compare that £900 million spend to the global $67.8 billion spend, then it seems slightly less noteworthy.

Whether it be massive open online courses (MOOCs), corporate and e-learning offerings, augmented reality, networking tools, platforms to help those in education or other digital tools, the UK is leading the way

With this in mind, the next question is, what should UK Edtech companies do? The answer, indeed, the opportunity is simple… its time to look at exporting your offerings. There is massive demand for UK Edtech providers across the world. And this demand is not going away, the Edtech market is estimated to grow from £45bn to £129bn by 2020. That is one major opportunity.

Where is the global demand? There is no simple answer to this questions. It completely depends on your offering/service and the target audience. However to help guide this thinking, a handy first step will be to look at the international schools market. I say this for a few reasons. Firstly, international schools will be speaking English. That is handy so you don’t have to consider translating your product into another language. Secondly, international schools tend to use a UK based curriculum, meaning your offering will fit easily into the way in which teaching is conducted. Finally, there maybe more investment by international schools, with many looking to ensure they stay at the cutting edge of technology and providing students and fee paying parents with a quality experience.

So which markets specifically? Again there is no silver bullet here. However, recent statistics put together by The International School Consultancy suggested:

  • China and the UAE have the most international schools
  • There will be 8,000 more international schools in 10 years' time, 4.5 million students, and another 400,000 teachers needed
  • Asia now has 54% of the world’s international schools, and 60% of the world’s students, Europe and Asia together has 75% of the world’s international schools
  • Last year South America and Central America added nearly 180 campuses
  • There is growing potential in Myanmar, Cambodia, Thailand, Malaysia

What next? There is a Free webinar taking place in early August entitled ‘Overseas Export Opportunities for UK Edtech Providers’ to register now simply go tohttps://attendee.gotowebinar.com/register/6862420781060564482

This exclusive look into the global export opportunities will help you understand where UK Edtech companies are leading the way and what types of Edtech products are in demand, get exclusive insight into which markets provide the most potential for UK Edtech providers and how you can capitalise on them, and discover how a leading Edtech provider broke into a new overseas market.

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