Bett announces global partnership with SMART Technologies

Bett UK, Bett Asia and Bett MEA will all include education content programmes organised by the Canadian firm

Bett has announced a three-year global partnership with SMART Technologies.

The tie-up will begin at Bett’s flagship London event in January, where SMART Technologies will be the headline sponsor of the Teaching Tech zone, showcasing the latest in classroom-based edtech.

The company will also host a booth encouraging the fair’s attendees to interact with top-rated products and view the latest software updates.

Founded in Canada in 1987, SMART Technologies is best known for the interactive whiteboards – the ‘SMART Board’ – first released four years later.


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“The partnership with Bett provides a unique opportunity to scale our research and services to reach education consumers more broadly and profoundly,” said Greg Estell, SMART Technologies’ president and CEO.

Bett UK, Bett Asia and Bett MEA will all include education content programmes organised by SMART Technologies, with sessions for decision-makers, teachers and IT managers focusing on the effective use of technology, saving time, and creating interactive learning from static content.

The firm will also run thought leadership sessions for K-12 leaders.

“SMART has been a major partner of Bett for a number of years and the evolution of this partnership to a global status was a natural next step,” said Oliver Merlin, Bett global portfolio director at Hyve Group.

“The two brands have aligning focuses which is to work towards improving education and innovation, which is hugely exciting. The content that will be offered across the Bett events will share and celebrate new ways of thinking, working and educating.”

Bett 2020 will take place from January 22-26 at ExCeL London. For more information on the free event, or to register, please visit bettshow.com

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