ISE: A new dawn, a new day

It's day two of Integrated Systems Europe 2014, at the Amsterdam RAI, and Rebecca Paddick takes a look around the Samsung stand

The exhibition floors are busy this morning, and the Samsung stand is already packed full of eager visitors.

I was grateful to grab five minutes with Michael Bailly, business development manager, Samsung GMBH, who didn’t want to talk to me about the products on his stand straight away (quite unusual in my experience) but instead he told me about a “new era of communication”.

“It’s an extremely exciting time for technology, we really are entering a new age, but what we need to make sure of is that all the new developments in information technology will benefit our younger generation,” explained Michael.

He added: “The biggest phenomenon in education technology at the moment is the replacement of projectors with displays.”

Samsung’s offering at this year’s show is an array of interactive screens, digital signage and tablets for the retail, hospitality, corporate and education markets.

“Anything on this stand could work in an education environment,” said Michael.

The electronic bulletin boards on display are a good example of new kit replacing conventional projectors and screens. Launched in December 2013, Samsung’s Magic IWB 3.0 enables more than two LFDs to operate as a single unit, and allows users to cooperate efficiently by sharing content with laptops and tablet PCs.

Samsung’s stand also includes a huge ‘multi-vision tower’ combining 54 of the world’s top LFDs (UD55D) with the world’s slimmest 3.5mm ultra-slim bezel.

Read the rest of my interview with Michael in the next edition of Education Technology magazine, coming soon.

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