Want to improve the impact of your careers advice? See how data and analytics can help

Matt Clarke explores how HESA’s new 'Progression through HE analytics' dashboard can be used to ensure your learners are adequately prepared for their next step into HE, and improve careers advice in schools and colleges

Helping schools and colleges make smarter decisions

Schools and colleges are the backbone of our communities. They support aspiration and help build the next generation of teachers, nurses, engineers and every other profession we rely so heavily on to support our wider economy and society. I have seen first hand the impact they have on lives and the inspirational work they do when given the right resources. In a world with so much technology and data that can help us make smarter decisions, I believe it is vital that we help educators to access data that will help them further their objectives and the quality of service they provide.

Progression through HE: University and workplace outcomes is an analytical dashboard which delivers exactly that: a multitude of important insights for schools and colleges, tracked against comparators as well as the national picture. Improve your strategic decision making and support your offering to current learners with data and insight about previous pupil outcomes.

Delivering added value for all your learners

Are you the kind of school or college that aims to prepare all learners to succeed at university regardless of their current attainment? This is a real selling point as it shows you invest in a person and help them to continue to better themselves. The Progression through HE analytical dashboard includes a matrix plotting your students’ university entry tariff against the proportion that went on to achieve a first or upper second upon graduation. The data is clear; when compared against the national average, some schools and colleges are clearly excelling because students of all abilities are achieving high degree classifications. See our product example below:

 

The dashboard includes comparator data for competitors of your choice as well as the national picture, so you get a true sense of how you are doing. This data has the potential to completely revolutionise your pupil recruitment strategy as you demonstrate that you deliver for everyone. Supercharge your marketing power as you prove that your educational experience adds value to learners of all abilities. Show everybody exactly who you are and what you can do using robust evidence to back you all the way.

Helping female pupils to study STEM subjects

Female participation in STEM (science, technology, engineering and mathematics) continues to feature prominently on the public agenda. Indeed, the House of Commons Committee of Public Accounts recently released their Delivering STEM skills for the economy report which highlights many ongoing concerns regarding STEM skills development. In terms of education, the first of two key points called for improving the quality of careers advice in schools which was described as “patchy at best, perpetuating misconceptions about STEM careers.” The second point reemphasized the need to “address marked gender imbalances in several areas of STEM learning and work.” The statistics for participation in HE (higher education) bear this out. According to HESA (the designated data body for higher education in England), 50% of male graduates left university with a STEM degree in 2017/18 compared to only 40% of female graduates. There are already some important initiatives running nationally such as the Aspire to STEM programme which aims to support schools in “advising pupils about STEM careers and the transition from school or college to employment” but there is much more we can do using data to support post-16 educators.

We can build the confidence of those to come using the evidence of those who have previously succeeded. This is where I believe the Progression through HE analytics dashboard can help you in the context of these policy themes. Explore the proportion of your pupils going to study at a Russell Group university as well as the proportion studying a STEM subject broken down by sex over time. This high-quality, robust destinations data will improve the evidence base for your careers advisors whilst helping you raise the aspirations and belief of your pupils.

Easily analyse comparator data for local or national competitors of your choice and benchmark yourself against the national average. Identify emerging trends over time and stay one step ahead of the curve by creating a proactive careers advice strategy. These insights help you determine whether you are encouraging your female pupils to follow their dreams to study STEM subjects or whether you might consider putting more provision in place to support decision making.

Which STEM subjects are your female pupils graduating from?

When talking to pupils who are making tough decisions about their futures, it’s key to build their self-esteem and help them believe it’s possible. Especially when so many preconceptions exist about what people should study. You can help to break down those barriers by showing that it’s been done before and citing success stories from the past.

The Progression through HE dashboard allows you to discover the top STEM subjects that your previous female pupils graduated from.

The data is split by sex over five years, showing you the top ten most popular graduating subjects. The colours deliberately separate STEM and Non-STEM subjects allowing you to easily distinguish STEM data.

What industries did your pupils go on to work in?

The dashboard also highlights significant employment data confirming your previous pupils’ career choices six months after university graduation.

This is a great tool for demonstrating how you are contributing to pupil outcomes and preparing them with skills for the modern economy. It’s also great for careers conversations as you move them away from “this is a career you could consider” to “this is what previous pupils in your position have already achieved and proven is possible with hard work and determination.” That additional evidence will likely prove vital in both your careers advice and pupil recruitment strategies. Along with industry analysis, the employment statistics in the dashboard includes data on average salary and employment location, which are all tailored to your school or college for maximum relevance.

HESA’s Progression through HE: University and workplace outcomes

An analytical dashboard designed exclusively for schools and colleges providing an opportunity to transform the quality of your careers advice and redefine your pupil recruitment strategy.

Answer key questions about previous pupil progression including: Which university did they go to? What subjects did they study and qualify from? What class of degree did they obtain? Were they successfully employed six months after graduation and how much did they earn?

  • Give your careers advisors the evidence they need to help raise aspirations
  • Evaluate your impact on previous pupil outcomes
  • Help shape your marketing and pupil recruitment strategies
  • Benchmark your school or college against 3-5 comparators, as well as the national average, in vital policy areas.

Contact HESA for more information: sales@hesa.ac.uk  / 01242 211 133

Secure your 10% discount by 19th September 2019 (quote ‘ET OFFER’)

HESA are the experts in UK higher education data and analysis, and the designated data body for England.

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