Edtech’s growth trajectory has been simply unparalleled throughout the pandemic. While e-commerce took several years to gain traction, edtech rose to prominence almost overnight. The last 12 months could well be described as a tipping point for edtech, as the ecosystem has expanded leaps and bounds. The sector has attracted investments worth more than US$2.2 billion and continues to dominate headlines.
Compared to 2019, the edtech user base in 2020 had doubled from 45m to 90m across k12 and post-k12 sectors. Average time spent using such services or devices is up 50%, from 60 to 90 minutes. Another notable development is that there’s been an 83% increase in the number of paid users. The edtech landscape is expected to grow more than three times in size over the next five years. By 2025, edtech in India is expected to be valued at more than US$10 billion.
Edtech has emerged as a growth powerhouse, supporting the economy through investments and new jobs. It’s also enabling learning to continue at school, college, individual and corporate level. Edtech’s role has become invaluable.
“For job seekers, edtech could present some of the safest and most rewarding career opportunities”
For job seekers, edtech could present some of the safest and most rewarding career opportunities. Most edtech players are currently on a hiring spree. A number of job opportunities are available in the edtech industry, some of which are described below:
Curriculum designer and content creator
This job requires the candidate to create and update curricula and content, as per the requirement of the course. The candidate should have the appropriate academic background and be able to keep abreast of syllabus changes across the education system. Curriculum designers and content creators work in collaboration with subject matter experts to create the most appropriate learning aids for students. It could include everything from audio/video content to presentations, quizzes, e-books, images, and multimedia stories.
Edtech players are scaling up fast, which necessitates the expansion and upgrade of online learning. With rising numbers of users and teachers, the online platform needs to be robust and available 24/7. For building scalable online platforms, there’s currently an increased demand for technical architects. The preferred candidates for this job are senior level software engineering professionals with more than 10 years’ experience.
With via the mobile screen emerging as one of the preferred modes of learning, the world has seen a stark increase in demand for app developers. The ‘classroom in your pocket’ approach and gamification has been made possible by mobile apps. These can be accessed anywhere, which is a true asset for students.
These professionals function as a bridge to connect students with the right teachers. The academic consultant assesses the requirement of students, their learning style, language preferences, etc., to find the most appropriate teacher. This job requires a mix of academic knowledge, as well as sales and marketing skills.
These individuals function as virtual employees. Their primary role is to help teachers with tasks that they may not have time for or do not possess the necessary skills to complete. Course managers also help teachers in navigating the digital learning ecosystem. With course managers, even teachers who do not have the required proficiency in using digital assets can be on-boarded in a productive manner. By allowing teachers to focus on teaching, course managers significantly enhance the student learning experience.
Then future outlook
Edtech’s growth will be sustainable even after the pandemic, as the level of personalisation it offers to learners is unrivalled. However, challenges remain; for example, while urban centres have taken to online learning in a big way, the progress is not the same in semi-urban and rural areas. Edtech providers must step up focus on these geographies to boost growth.
They also need to ensure that the quality of online education is not diluted due to ever-increasing competition in this space. The industry will have to continuously innovate and corroborate with stakeholders ands policy-makers to optimise learning in the digital realm.
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