Three powerful ways educators are using classroom video

There’s no question that video can reach students at all grade levels. Whether it’s a video tutorial, lesson or student assignment, video enriches the learning experience by applying verbal, visual and auditory cues. This brings together three things that the written word can’t: body language and verbal tone.

What’s even more startling is that according to researchers, the average viewer remembers 95% of a message when it is watched; compared to 10% when read. About 90% of the information our brains process is visual. Scientists say our brains process visuals at a higher rate, almost 60,000 times faster than processing the written word. That’s powerful! That’s why it makes it so much more important to provide videos as part of the classroom curriculum.  

If you’re seeking a new and meaningful way to educate, collaborate, or simply communicate, videos are a game-changer. There’s no limit to the number of ways you can use videos.  Here are three powerful ways educators are using classroom videos to improve education.

Flipped learning

As an educator, how do you get students to engage with course material and come to class prepared? Professor Carolina Rodriguez Buitrago, an English and technology professor at the Institucion Universitaria Colombo Americana in Bogotá, Colombia, creates videos to solve this problem through a method called flipped learning. She records video lessons for her students to watch at home, and uses her classroom time for more interactive, hands-on projects.

Why we love it: Carolina’s screencasts allow her to develop stronger student-teacher relationships, get more out of class time, and increase student accountability.

Building relationships and connecting with students

The students and teachers behind the screens are far more important than perfectly polished content, according to Michele Eaton, director of virtual and blended learning at MSD of Wayne Township in Indianapolis. She prefers to create simple, straightforward videos so she can focus on connecting with her students.

Why we love it: Eaton says her students respond best to videos when they can see her face on the screen. It’s helped her reach every student in a meaningful way, and get them using technology they’ll need in the real world.

Coping with disaster

Two back-to-back hurricanes hit the US Virgin Islands in 2017 devastated the area. The University of the Virgin Islands sustained damage to buildings, had no electricity or internet, and lost the enrollment of 300 students. They needed a way to continue teaching, so they turned to Screencast-O-Matic. Dr. Ameeta Jadav at the Center for Excellence in Teaching and Learning, says video helped them to continue teaching in an area that was still reeling in devastation. Instead of holding classes on campus, professors recorded lessons and shared them with students to watch independently.

Why we love it: This time of hardship inspired faculty to embrace technology long-term, both as a way to enhance the learning experience, and a way to stay prepared for future emergencies.

This article is brought to you by Screencast-O-Matic. Screencast-O-Matic takes visual collaboration to the next level with its easy-to-use screen capture, video editing and video sharing platform. With more than 9 million users, Screencast-O-Matic empowers educators to create and manage videos for classroom instruction, training, mentorship, lecture capture, and more!  For more information, please visit