Snapchat joins the Department for Education in AR careers campaign

Snapchat has teamed up with the Department for Education (DfE) to create a never-before-seen augmented reality campaign

Today, the Department for Education (DfE) has launched the England’s first augmented reality (AR) career fair.

Created with multimedia instant messaging app Snapchat, the launch is in aid of the DfE’s Get the Jump campaign, devised to support young people understand their education and training choices as they prepare for the future of their working lives.

The campaign will be running until the end of March and covers all education and training options through the AR lens, which spotlights technical education routes that have historically received less awareness such as T-Levels, traineeships, apprenticeships, and higher technical qualifications. 

We know from extensive research that young people like to hear from other young people, who they can relate to, about their own experiences. We know that Snapchat reaches 90% of 13–24 year olds in the UK so partnering with Snap was an obvious choice for the DfE. This campaign has enabled us to create a new and immersive way for young people to understand and engage with the education and training choices they have, in an environment native to them – Rebecca Thould, head of campaigns for young people and adult skills, Department for Education 

Produced by Future Studios and running on Snapchat’s ‘Discover’ tab, the AR campaign is supported by video content that showcases the experiences young people have had on various available training paths.

How it works

You can find the campaign on the Snapchat camera – just choose the ‘Get the Jump: Skills for Life’ icon in the carousel, or alternatively scan the Snapcode. 

Users can then enter the virtual career fair, where they can hear directly from young people about their experiences. They can also tap to be taken to the campaign website for more information on applying for education and training.

You might also like: How can edtech prepare to train the workforce of the future?

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