Zoo charity partners with tech firm on virtual learning experience for children

Bada Club will provide weekly educational group sessions for kids aged three to eight

The Zoological Society of East Anglia (ZSEA) has teamed up with edtech firm KidsLoop on the launch of a brand-new virtual learning experience for children, focused on the theme of nature and conservation.

Supported by the KidsLoop platform, Bada Club (Bada’s Animal Discovery Academy) provides weekly educational sessions for children aged three to eight. The small group sessions are delivered by ZSEA’s team of educators, aligned with the Early Years and Key Stage 1 curriculum.

The concept of Bada Club was developed during the first wave of the pandemic last year, which saw the Zoological Society of East Anglia’s two zoos – Africa Alive in Suffolk and Banham Zoo in Norfolk – closed to the public for an extended period of time.

As a charity centred on conservation and education, ZSEA started talks with KidsLoop on how they could collaborate to connect children with nature via innovative edtech.

The online club is the first of its kind in Europe, providing a fully immersive experience for children through interactive activities, animated video and recorded footage from the zoo.

Families can currently participate in the learning club from home, but from early 2022 the platform will be rolled out to schools across the country, supporting teachers in integrating conservation- and nature-based topics in their lessons.


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“We’ve been delighted to work with KidsLoop to bring Bada Club to families across the United Kingdom,” said Claudia Roberts, CEO of the Zoological Society of East Anglia. “After a year which demonstrated the importance of technology for us all, particularly for educators, we are proud to bring to market a project that not only provides a one-of-a-kind learning experience but sets an example for the education technology sector going forward.”

KidsLoop itself is a global edtech company founded in 2011, with offices in London, Hong Kong, Seoul and Shanghai, with existing business in over 30 countries. Its platform allows educators to blend live teaching with interactive exercises, and is already being used by more than 20m students worldwide.

“Through inspiring children to connect with nature and wildlife,” added Roberts, “Bada Club further strengthens our charity’s key pillars of conservation and education. Our long-term vision for the programme is to help as many young people as possible to foster a lifelong passion for the environment and, who knows, maybe even inspire the next David Attenborough!”

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