A tech start-up has raised £2.5m for product development ahead of the US election, striving to use its powerful AI capabilities to detect misinformation and help combat the spread of fake news.
The Brighouse-based company, Logically, secured the cash injection from NPIF – Mercia Equity Finance, together with XTX Ventures.
The start-up employs a team of fact-checkers, alongside cutting-edge AI technology and digital forensics to analyse media stories and conspiracy theories to help the general public identify fact from fiction.
Its service is unique as it can also track sources of misinformation, as it recently proved by identifying false information linking COVID-19 to 5G. Logically has a free app for consumers and works with governments, news outlets and social platforms to prevent misinformation.
Last year, in the Indian general and regional elections, Logically’s app successfully detected over 130,000 cases of problematic content.
“With the rise of the internet and social media, falsehoods travel faster than the truth,” said Lyric Jain, CEO of the UK start-up.
“Misinformation can polarise societies and has become a serious threat to democracy. Logically aims to stop the spread of disinformation, ensure people see both sides of the story and keep elections free and fair.”
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