Digital Day 2015 – take the challenge

The British Interactive Media Association (BIMA) announces three nationwide challenges for students to tackle on Digital Day 2015

These are designed to help prepare students for future employment in the digital economy.

On 17 November 2015, Digital Day will see schools set their students three challenges, provided by sponsors Vodafone, Sony Music and Standard Life. Teams of five will compete by taking part in workshops alongside leading British digital industry professionals. 

·         Sony Music’s brief is to develop a digital marketing campaign to help promote the release of a new album by Calvin Harris, One Direction, Little Mix, George Ezra or Paloma Faith. 

·         Standard Life’s challenge is to create a digital solution encouraging young people to save by engaging them with an app or social media campaign.

·         Vodafone’s brief is for students to reimagine the ‘My Vodafone’ app, encouraging more customers to download and regularly use it.

The prizes up for grabs include three £500 cash prizes for the winning teams’ schools, visits to a ground-breaking video games studio, Microsoft HQ in Reading for the ‘Xbox tour’, Microsoft’s Showcase Classroom and a tour around Channel 4 News London. Students also have the chance to win preferential access to the prestigious Creative Pioneers apprenticeship scheme plus a highly sought after Digital Day 2015 Winners trophy.

The student entries will be judged by a panel of industry experts. There is also a possibility that the ideas will be implemented by the sponsor brands if the winners’ work convinces.

Bridget Beale, MD at BIMA said: “We are thrilled to have the involvement of some amazing brands this year. The introduction of live briefs is truly exciting, along with a noticeable industry momentum towards making positive changes to tackle the digital skills gap. It’s wonderful to see both agencies and brands unite in helping future-proof our digital economy.”

James Bassett, Head of Digital Creative, Sony Music UK, added: ‘We are committed to innovating for our artists and the digital space is at the heart of everything we do. It’s exciting to be involved in an initiative that engages with young people in such a way that we could be attracting the next generation of digital talent. I can’t wait to see what the students do with our brief and I’m certain we’ll see some really interesting, innovative ideas.’

Schools are encouraged to find out more and sign up at the BIMA Digital Day website:

For more on the BIMA, visit