A free webinar will see the Firefly team explain how you can transform your organisation’s digital presence to get an edge on the competition…
Today’s students are digital natives – they don’t remember a time before the world wide web. This year’s cohort probably won’t even remember a time before broadband or 3G mobile internet. They have grown up in a globally connected world, able to access information at the touch of a button, expecting to carry out everyday tasks without delay.
Combine this with the fact that a university education is one of the most expensive purchases most of us will make, and it’s obvious why students have high expectations when they arrive on your website.
Zengenti work with some of Europe’s leading universities. They transform their digital presence by building websites that achieve organisational goals by meeting the needs of their users. Universities including the London School of Economics, King’s College London, and the European University Institute are among the company’s longest standing clients.
In this webinar, three experienced members of the Zengenti team will explain how you can transform your organisation’s digital presence to get an edge on the competition.
Jonathan Lewis, chief commercial officer at Zengenti, will talk about why people and strategy are more important than tools and systems, and how to create the environment for innovation in a change-resistant culture.
In a market full of similar courses, with equivalent qualifications, and almost identical fees, what makes you unique?
As the higher education market grows increasingly competitive, getting your message right is more and more important. In a market full of similar courses, with equivalent qualifications, and almost identical fees, what makes you unique? Content strategist Gabriel Smy will explain how to craft the stories that set your institution apart from the competition.
Of course, prospective students aren’t the only users of your website. Your content has to serve the needs of a multitude of visitors – from enrolled students and staff to alumni. Gabriel will explain how to use content strategy to ensure that your website works for all of your users.
Even the best content is useless if pages take forever to load, if frustrating forms are sabotaging conversion rates, or if basic design mistakes mean your site is unusable on a mobile device.
User experience designer Jon Maskrey will show you how to deliver your content in a way that makes it easy for your visitors to get what they need while providing you with the best return on your investment. Jon will explain when to test designs to save your organisation tens of thousands of pounds, where to make improvements to your website that will have the greatest impact on your bottom line, and how to make sure that students have a seamless experience across mobile and desktop versions of your site.
Register for this webinar to find out:
- What students are really looking for when they come to your website and how to give it to them
- How one leading Russell Group university is expanding in China by making sure that visitors behind the ‘Great Firewall’ have the best possible user experience
- Why 48% of university website users might be missing your degree programmes, and what you can do about it
- What content gives you the best bang for your buck by reaching multiple audiences at the same time