Trade shows and exhibitions are a valuable asset in any organisation’s sales and marketing toolbox. They offer organisations the ideal opportunity to engage with their customers and prospects in a relaxed setting, on a face-to-face basis, while acting as the ideal vehicle to show the industry at large the latest additions to product range and innovations.
This year at BETT, it was no different. For the Steljes team the highlight was the announcement of the next generation of VIVIDtouch touch screens that took place on stand on the first day of the show. These new interactive touch screens offer the education market something that no other panel does — a Windows 10 Operating System. With a built-in INTEL Quad Core processor, users can access, manage and create content, quickly, easily and intuitively.
The touch screens are also the first to include revolutionary InGlass™ touch technology within education, a system that dramatically improves performance over other touch technologies. InGlass, powered by FlatFrog, gives users a true tablet-like experience and replicates the responsive, smooth, intelligent and accurate performance on a large touch screen optimised for education.
The beauty of this new range is that the fully functioning Windows 10 that’s built into each display removes the need for a separate PC in the classroom, which ensures that it is cost-effective and will play a role in future proofing the learning environment.
Visitors to the show were the first to see this innovative range of touch screens in action and were even offered the chance to take the technology on stand back to their classrooms in a BETT-exclusive competition — including the VIVIDtouch flat panels and ConXeasy sound systems. This was all part of an on-stand competition aimed at showcasing the benefits and applications of VIVIDtouch. In addition, each school that entered the competition will receive a free, on-site demonstration of the range of VIVIDtouch technology. There was a flood of entries and we will be continuing with the demonstrations throughout the year.
The first, and indeed subsequent, demonstrations of the next generation VIVIDtouch screens were met with exceedingly positive feedback and excited questions. In fact, even some of the most difficult to impress visitors were easily won over with Ben Clark, Network Manager from Luckley House School, saying: “I couldn’t fault the VIVIDtouch screens, and believe me I do try my hardest during a demo!”
Moving on from the show, our dedicated VIVIDtouch Sales and Business Development Team will be building on the great work they did on stand to demonstrate how this new range really meets the changing, dynamic needs of the education market.
For more information on the new VIVIDtouch range, please visit: https://www.vividtouch.co.uk/vtf-touch-screens-education