Cengage Learning, a global educational content, technology and services company for the higher education and K-12, professional and library markets, has announced a partnership with Celebrus Technologies, a provider of tagging-free multi-channel digital big data software that captures rich behavioural data to understand how customers are interacting with the company’s digital service offerings.
As the first major US publisher to work with Celebrus, this partnership puts Cengage Learning at the forefront of the industry in understanding how big data can inform student product usage, learning objectives and learning outcomes.
Cengage Learning’s online teaching and learning resources – CengageNOW, Aplia and MindTap – will be the first products integrated with the Celebrus technology. By observing overall student and professor behaviour, such as log-in time, most visited pages and length of time spent on a page, Cengage Learning will gain a complete profile to better understand customers’ needs and wants. This collected data will then feed into research and development in an effort to improve upon existing products and create new ones that will increase student engagement and deliver a superior learning experience.
Once data is captured in real-time, Cengage Learning will seek emerging trends among the behavioural patterns that relate directly to student outcomes. This will allow developers to design and refine better products to help students as a whole.
Katharine Hulls, VP Marketing, Celebrus Technologies, commented, “This is an exciting time for Celebrus as we work closely with Cengage Learning to facilitate a better understanding of their customer base. As our first US publishing partner, we are excited to see how Cengage Learning will use our technology to deepen learning insight and improve outcomes in the education space. Together, we will be able to take digital big data technology and its impact far beyond what was provided by traditional tag-based solutions, and create a greater understanding of their efficacy and success to their clients.”