Students create interactive digital content with Blippar

Students at John Roan School in Greenwich create Augmented Reality promotional materials for National Maritime Museum

The Quest for Longitude

Using digital technologies to explore pioneering technology of the 18th century and discover how Greenwich became the world’s timekeeper, this project is a great example of what Blippar can do for education through connecting students with digital content by exciting and engaging them. This is also a great example of what Blippar can do for cultural institutions (another element of the broader education strategy), turning their assets, content, their objectives and marketing materials into portals for new and more interesting content.

“Having Blippar on board has been a really wonderful opportunity for the museum and the students themselves. Using Blippar AR and image recognition technology, students have been able to produce additional content that allows them to go really deep into the detail of the Ships, Clocks and Stars exhibition.” Juliet Overton – The John Roan School, Greenwich

Project overview

Students at John Roan School in Greenwich created promotional materials for the ‘Ships, Clocks and Stars’ exhibition at the National Maritime Museum. They produced poster designs and augmented reality content using the Blippar app. The app is freely available to educators, educational publishers and cultural institutions and students can access the free Blippar app using smartphones and tablets.

Through using Blippar students were given the opportunity to explore the potential of digital technology to deliver messages to target audiences. Working with the technology students were able to bring two-dimensional graphics to life with their own images, audio-visual and audio content.

ABOVE: Download the Blippar app and scan the image to see it come to life

Objective

● To get the students of John Roan School enthused, excited and engaged in order to develop their understanding of the history of longitude through research and content creation
● To advance the students’ understanding of new technologies through a practical application
● To remain motivated and work independently or learn to work cohesively in small groups
● To produce graphic design and digital content aimed at a specific target audience.

Solution

Students were asked to research, plan and design promotional materials for the exhibition at the National Maritime Museum about the quest for longitude, demonstrating how they have developed their design concept and why it meets the needs of a specific target audience. Students used visual search and augmented reality app Blippar to add audio-visual and audio content to their designs, bringing the posters to life for visitors.

ABOVE: Download the Blippar app and scan the image to see it come to life

Outcome

Students were able to easily work with the augmented reality technology to develop some incredible posters, with educational content allowing visitors to have an interactive experience which would ultimately further enhance and prolong their visit to the museum.

W: blippar.com

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