Top 3 takeaways from Zengenti’s webinar on content strategy

What you need to know about using content to attract, persuade, and recruit students

Your website is a key part of a successful student recruitment strategy.

74% of students check out university websites to make their 5 UCAS choices – far higher than any other source of information. Your institution’s success hinges on getting it right.

To guarantee that your content is successful in reaching students, join Zengenti in their webinar ‘Content is capital: getting the best return on your investment in content’ on Tuesday 27th November.

Register for this webinar to learn:

  1. How to lay the foundations for a website that works for you, not against you. 1 in 10 potential students reject a college or university due to a poor website experience. Don’t risk being eliminated at the first hurdle.
  2. Learn how leading universities are using content to win the battle for students. The most successful universities are telling compelling stories that set them apart from competitors. What’s yours?
  3. Get practical advice you can actually use when you create your next piece of content. Discover tools and techniques you can provide to your staff, schools, and departments to get them producing better content.

Exploring the potential of great content, Content Strategist Gabriel Smy will be taking part in the webinar Q&A with Education Technology editor Charley Rogers to explain what content strategy is, why it’s so important, and how you can use it to transform the fortunes of your organisation.

Gabriel Smy is a content strategist at Zengenti, the company behind the Contensis CMS used by leading universities such as the London School of Economics, King’s College London, and the University of Birmingham. Gabriel has over a decade’s worth of experience working with digital content for agencies and in-house teams. As a result, Gabriel has a deep understanding of both the client and agency sides of a web project, particularly helping universities overhaul the way they manage content.

Don’t miss your chance to ask him your burning content strategy questions in the upcoming webinar.

Register here and send your questions to

Free live webinar & QA

Blended learning – Did we forget about the students?

Free Education Webinar with Class

Wednesday, June 15, 11AM London BST

Join our expert panel as we look at what blended learning means in 2022 and how universities can meet the needs of ever more diverse student expectations.