How easy is it to locate photography taken at an event at your institution several years ago? If archived footage of a former lecturer or student is needed, would you be able to find it? What about unearthing content from a pre-pandemic marketing campaign?
And if it were another member of your team answering these questions, how successful do you think they would be?
The ability to consolidate and re-use footage and imagery is important and the key is to have your organisation’s assets all in one place.
With digital asset management (DAM) software, from providers like Canto, all of your content is always on hand and on-brand. It helps teams work faster and smarter by streamlining the way they organise, find and share their digital content, including imagery and video.
Let’s look at why it’s the modern cornerstone for file archiving and sharing.
Quickly find what you’re looking for
DAM includes in-built features such as image and people recognition. This means every photograph on file of a lecturer, current student, alumna, alumnus or prestigious guest is at your fingertips.
Tags can also be auto-generated or applied manually to files, including year, location, faculty, content creator, and more. This makes finding precisely what you are looking for among thousands of folders a whole lot easier. You can select, for example: ‘engineering’; ‘graduation’; ‘2019’.
If your team is hybrid working, DAM provides an advantage. Being cloud-based, your library can be accessed from a desktop web browser or mobile app by anyone who has permission, and from anywhere. Your digital assets are all in one place, making life just as easy for national and international team members and partners.
With your assets organised, share them with anyone
Now that you’re organised, you can open up your archived content library without losing control. DAM allows you to choose exactly who you share which folders and files with, doing away with clunky WeTransfer and Dropbox file transfer services, or limited SharePoint access.
Tagging, again, has an important role to play. With this you can attach instructions or permissions – for example, whether the image or file can be used publicly or not, or whether it has been approved by necessary parties.
With DAM you can also create ‘Portals’. These are an easy way to share particular content with any audience – whether they have an account with the DAM provider or not. They are a space where files can be hosted – for example, graduation or graduate show photography, as well as latest brand guidelines and associated brand assets. Portals can be made public or private, to share content at scale and with consistency, including with media, faculty members, or newly recruited students. Offering flexible configuration options and customisable branding, they adapt to fit a whole host of business needs.
DAM offers a better way to unify and modernise content usage across your organisation. To learn more, register for our upcoming webinar.
If you missed the live webinar Image is everything with Canto, in partnership with Education Technology and University Business you can watch it on-demand here.
You’ll see expert guests from Canto, University College Dublin and Arden University discuss the importance of building a university brand, how to strengthen your visual identity, and how to ensure your marketing and communications teams can easily manage all the digital content associated with your brand