Virtual events are delivering record numbers of student conversions for the education sector

The right mix of technology and creative approach can deliver an immersive virtual event for students anywhere in the world, says Gavin O’Brien, founder and co-director of Clearhead

Amidst COVID restrictions and at a time of year that would usually be jam-packed with on-campus events and school outreach visits, Moulton College and Aspire Higher contacted us to support them to deliver their first ever virtual events.

Taking their open day and university experience day online was a big move, but thinking quickly and working collaboratively and creatively we were able to provide an immersive and engaging student experience that delivered a record number of pre-registrations, online engagements and student conversions.

Paula Page is the collaborative project manager and leads on Aspire Higher for the University of Bedfordshire delivering outreach programmes to young people. She said: “We needed an innovative way to reach Year 13’s and continue the vital work we do to support higher education outreach work in key areas across the country. Having worked with Clearhead previously, we approached them about delivering a virtual experience day – the first of its kind in the country. This was a new approach for us and ensuring the technology worked and the content was relevant, dynamic and engaging was key.

“We were delighted with the outcome, Clearhead produced intro animations, video interviews, live links, clear calls to action and a Q&A platform giving users direct signposting routes and clear ROI metrics for us. As a result, we had 360 YouTube views for the live event and an 840% increase in the number of unique visits to our website.”

“We were delighted with the outcome, Clearhead produced intro animations, video interviews, live links, clear calls to action and a Q&A platform giving users direct signposting routes and clear ROI metrics for us. As a result, we had 360 YouTube views for the live event and an 840% increase in the number of unique visits to our website.”

Similarly, Moulton College needed to provide an open day experience that showcased their courses, facilities and USPs using seamless technology and delivering a safe online environment, despite registrants not being able to set foot on site.

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Susan Titmuss, marketing manager at Moulton College, said: “We wanted to replicate our usual open day experience as much as possible so that potential students could get a feel for the college and ask tutors questions about the courses. We were passionate about working with a local agency that understood our audiences and Moulton College’s unique values; Clearhead took the brief and developed a great concept which delivered exactly what we wanted: a slick, professional and seamless event that has received great feedback from visitors.

Over 400 unique page visits were made to our website throughout the day and pre-registrations increased by 137%. It was great to see so many people taking an interest in studying at the college. It really shows the appetite for online events such as these and it’s something we’re already planning to run again.”

The education landscape is changing, and delivering an informative, creative student experience online is a real challenge for the sector right now. We’ve been supporting our clients to create memorable and successful virtual events over the last six months and we’re excited at how they’ve embraced this new approach and the opportunities it brings.

Using the right technology and creative approach, a virtual event enables prospective students to engage from anywhere in the world and receive a fully immersive experience.

When putting together the online production for Aspire Higher and Moulton College, we had to get the right balance between technical specifications, safeguarding requirements and delivering the best current information whilst creating an online legacy.

I think virtual events will become the norm, not only due to the opportunities they provide for international students but also the level of creativity they offer to universities and colleges. We’re already working on projects to support the next key dates in the education calendar, including new term enrolments and fresher’s fairs.

To support professionals working in the education sector, we’ve created a top tip guide for creating a successful virtual open day. Click here to download this free guide.


For more information contact: Gavin O’Brien on 0207 4941589 or visit weareclearhead.com


 

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